Online Marketing







What is Online Marketing?


Web Marketing is application of Internet and related innovations to attain the organization's marketing goals.


Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product or service, offer details to prospective clients and to reach various geographical regions and niche markets.


CONSUMER focused marketing is the key for success of any organization. Focusing on consumer wants and needs will assist a business to satisfy really to delight its clients better and effectively. Because getting a new client is pricey than keeping the existing client, Building close relationships and maintaining existing clients is really essential.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very crucial.


Internet Marketing Tools


Online Search Engine Marketing


Because 85% of Internet web surfers use search engines to find brand-new sites, search Engine marketing is important. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.



E-mail Marketing


E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the clients. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of free and cost effective advertising because you pay only for efficiency.


Banner Advertising


When its introduce for the first time in 1994, banner advertising was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfactory banner marketing still thinks about as a reliable branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be used to spread the word about your business amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites. Hotmail is one of the first examples of Viral Marketing.


Publicity


Publicity is about developing awareness, constructing trust and reliability. Online press release distribution plays the primary function in this.


Search Engine marketing is important because 85% of Internet web surfers utilize search engines to find new sites. Email marketing can be utilized to drive sales, offer customer service and to construct close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about brand-new websites.

















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